Ziff Davis Enterprise Going Mobile, Discontinuing Print EditionsOctober 25, 2011
Of course, the websites associated with these brands, which will also evolve throughout 2012, will continue to publish 24/7 featuring the latest news, reviews, commentary, research, and features for their respective audiences.
While accelerating the trend of distributing content for anytime/anywhere consumption through the OmniDigital strategy, the company is also changing the mechanism by which it identifies and qualifies its audience, replacing outdated and infrequently-updated qualification cards with real-time digital capture. It is a transformative and market-leading event in Ziff Davis Enterprise history.
The Most Complete Content Approach
But this strategy is about much more than delivering magazines digitally. OmniDigital covers every level of technology purchase decision maker—regardless of the media platform or type of content they prefer. The websites and digital editions will be surrounded by a complete tablet and mobile content engagement experience that features news alerts and curated content, interactivity, social sharing, and more. And the interactivity and cross-platform content stream will create increased value for the audience from content that is purpose-built and configured for each platform.
For more information, visit www.ziffdavisenterprise.com/OmniDgital.
About Ziff Davis Enterprise
Ziff Davis Enterprise, Inc. is B2B technology’s trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, and the DevShed Network – for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, demand generation and digital engagement. Products include digital magazines, mobile and tablet advertising, online advertising and engagement solutions, content syndication, lead management, digital and face-to-face events, and custom media services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel.
Source: Ziff Davis Enterprise.