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YP.com Adds More Printable Coupons Through Deal with Valpak

November 9, 2010
GLENDALE, CA—Nov. 9, 2010—AT&T Interactive it entered into agreements with Valpak and Savings.com that will give YP.com users access to thousands of printable and online coupons. The new agreements complement thousands of existing coupons from local businesses already available on YP.com, which attracts over 30 million monthly online visitors.

YP.com users who are looking to find great savings can now access local coupons from Valpak, traditionally known for its signature Blue Envelope printed coupons, which can be redeemed at physical store locations for retail goods (including dry cleaners, day spas, vets, pizza places, car washes) or for services, including those provided by plumbers and handymen.

For online shoppers, YP.com offers promotional coupons from Savings.com, a premier destination for online coupons and coupon codes. YP.com users can redeem these discounts from thousands of online merchants simply by clicking through to merchant Websites from YP.com and applying their discount code when they checkout online.

In select locations, users may also find a new “Save” feature on the YP.com homepage, offering quick access to coupons and discounts from local businesses in popular categories.

“By bringing together the most comprehensive local business information with incentives such as coupons and promotions, we are creating a local search experience that benefits both businesses and consumers,” said Mike Fordyce, Senior Vice President of Business Development at AT&T Interactive. “Increasing the number of coupons on YP.com creates more opportunities for local businesses to connect with customers, while giving consumers what they need to make a decision on the places to shop and do business with. Our collaboration with Valpak, Savings.com, and other industry leaders is part of our commitment to bring the best of local to YP users.”

The agreements with Valpak and Savings.com (with data integration provided by Acxiom®) offer broad coupon coverage with local businesses across the country, supplementing the comprehensive local content already available on YP.com.

Currently, many YP.com coupons are also available on the YPmobileR Website at m.yp.com, with future mobile integration of third party coupons and new mobile coupon products expected in early 2011.

About AT&T Interactive

AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products that encourage consumers to discover and engage with local businesses across three screens - online, mobile, and TV. YP.com, AT&T Interactive’s flagship Web property, attracts over 30 million monthly online unique visitors. YP.com is also accessed by millions of users each month via the mobile web. AT&T Interactive consumer apps have a pre-activation presence or have been downloaded through digital app stores on over 40 million mobile phones.
 

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