XMPie Debuts Innovation Showcase and Highlights Latest Offerings

NEW YORK—09/08/2009—At PRINT 09, the year’s largest and most comprehensive global graphic communications exhibition and conference, XMPie® will demonstrate the unique capabilities of its solutions through an interactive exhibition. The XMPie Innovation Showcase is a self-guided demonstration corridor where attendees will see, hear and experience a multi-phase, multi-touch point, viral cross-media campaign that incorporates marketing tactics for customer acquisition and retention, as well as up- and cross-selling.

The XMPie Innovation Showcase uses a personalized postcard featuring a unique barcode as a passport to take attendees step-by-step through a personalized, fully featured cross-media campaign experience. Along with the postcard, elements including a personalized e-mail, Response URL™ (RURL) Web site, mobile message and fulfillment offering are also explored.

In addition to the live interaction, attendees will concurrently learn about the XMPie innovations that enabled each aspect of the campaign, including enhanced e-mail capabilities, RURLs leading to full-featured, interactive landing micro-sites, Web sites that drive the XMPie system through its rich set of application programming interfaces (APIs), uncompromised creative with U2, and the RURL Wizard and templates. Even Google maps and personalized mobile SMS are incorporated. Upon exiting the showcase, visitors will receive personalized fulfillment samples, including a calendar, FunFlip™ promotion and more.

“XMPie is renowned in the industry for pushing the envelope of state-of-the-art communication technologies — from print and Web, to e-mail and SMS,” said Karin Stroh, vice president of marketing, XMPie. “At PRINT 09, we are demonstrating how customers can leverage our solutions to drive a new era in one-to-one communications, where from a single interface they can expertly master every media channel, creating dynamic, cross-media, conversational campaigns that generate significant results.”

Beyond the Innovation Showcase, visitors to XMPie’s booth (#1117) at PRINT 09 will experience the company’s innovative technology, seamless workflows and business-building support. In addition, XMPie solutions are present in the booths of several XMPie partners, including AGFA (#2600), HP (#1229) and Xerox® (#1100). XMPie’s expanded PRINT 09 presence reaffirms the company’s broad business scope and the commitment of digital print’s leading vendors to provide their customers with the solutions they demand.

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