XMPie Announcing Cloud Multichannel Campaign Solution at drupaApril 26, 2012
“1:1 multichannel campaigns—practiced by many leading customers of XMPie—bring exceptionally good results, yet too often brands resort to either mass-media or single-media personalization efforts. Such a choice is almost exclusively due to the chasm that exists between the brands and their service providers around 1:1 cross-media,” said Dr. Jacob Aizikowitz, president of XMPie. “We believe that Circle goes a long way to bridging this chasm, enabling brands, service providers and professionals to collaborate effectively. Such collaboration will make choosing 1:1 multichannel campaigns a broadly accepted practice, leading to better marketing and overall growth in our industry.”
Whereas today’s 1:1 software solutions focus on the campaign touch points (e.g. postcard, email, website) and ignore the linkage between them, XMPie Circle makes it possible to weave together the various touch points into one coherent story with a beginning, middle and end. Circle also allows for associating visual content with touch points, helping all the stakeholders to envision the intended campaign look and feel and see design options for various scenarios and segments.
Moreover, Circle uniquely enables the binding of touch points to XMPie media personalization systems for rendering of live, data-driven previews for a selected audience segment. This link between planning and execution makes the story not just an early conceptualization of the campaign idea, but rather a “meeting-room,” or “circle of knowledge and control.” Plus, Circle’s social, interactive nature even permits users to comment on the various campaign touchpoints or the storyboard as a whole, enriching the team experience, empowering the client, and revealing business expectations throughout the campaign evolution.
“Circle provides us with an unlimited ”canvas in the cloud“ where the campaign’s story can be collaboratively created, previewed, refined, approved for execution, and measured,” said Leon Schweppe, head of Digital at Callprint, a U.K.-based creative technology, print media production group and XMPie beta customer. “This has greatly improved the customer understanding of the process involved in building an effective campaign. Circle makes the collaboration much more clear and professional, which improves our multichannel sales cycle. The time saved can then be used on more strategic development of our relationships and technology proposition.”