Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Xerox and Business Partners to Highlight Digital Technology

October 2008
ROCHESTER, NY--Oct. 20, 2008--Xerox Corporation (NYSE: XRX) is teaming with its Xerox Business Partners to give print providers a glimpse of the latest digital printing technologies that will help produce high-margin print jobs such as digital books, photo specialty products, marketing collateral and customized direct-mail campaigns.
 
More than two dozen business partners will showcase software and finishing solutions on display at Xerox's booth at Graph Expo, the nation's largest annual printing trade show, Oct. 26-29 in Chicago.
 
Visitors to Xerox's booth, No. 1219, will get hands-on demonstrations and talk to Xerox and business partner representatives throughout the booth. Key industry topics will be covered, such as how to produce books and manuals, collateral, direct mail and transpromo documents, and how digital and offset technologies can work together seamlessly. Several partners' products have been given the designation "Optimized for Xerox FreeFlow(r)," a reflection of extensive integration efforts, including test and validation, utilizing Xerox FreeFlow software development kits.
 
"Applications are the language of our customers. Xerox, along with our business partners, delivers solutions to help our customers generate profitable applications, regardless of their size or focus," said Quincy Allen, president, Xerox Production Systems Group. "There's no better way to learn about the power of these solutions then to see them in action."
 
The Xerox Business Partner Program consists of leading software and hardware providers that extend the functionality of Xerox products and services. Xerox and these companies enable print providers to take advantage of new digital printing opportunities through expanded applications or reduced costs. The program has been helping customers optimize their operations for more than 25 years.
 
The Right Solutions, Right Now
 
Some of the partner solutions on display in the Xerox booth include:
 
o Books and Manuals: DigiLabs' My Photo Creation Suite of software enables customers to use a variety of Xerox digital printers and presses to create vibrant photobooks, calendars, greeting cards and other specialty photo-based items. DigiLabs customizes its software for licensees who in turn distribute it to end-users to create and send orders. DigiLabs offers both at-home (online ordering) and retail (in-store) software. The software has been validated on Xerox DocuColor(r) 7000AP/8000AP Digital Presses and iGen3(r) Digital Production Presses.

o Direct Mail: Elixir's Vitesse software is a rapid application design tool for creating personalized documents such as catalogs and direct-mail pieces. The Windows-based tool for VIPP(r) Pro applications is now included as an offering that augments the power of Xerox's FreeFlow Workflow Solutions. The software supports Xerox's Specialty Imaging Suite, with security features such as MicroText and GlossText(r).  The easy-to-use interface features a real-time visual designer that renders layout with variable-data merging.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: