Xerox Books Multiple Sales of Its New iGen4 EXP Digital Press
CHICAGO—Oct. 06, 2010—Xerox Corp.’s new iGen4 EXP customers cite the larger sheet capacity, which delivers up to 50 percent more impressions per page, as the key factor in their purchases. Companies are expecting an immediate productivity boost.
In addition to the expanded 14.33×26″ output, users can also take advantage of the iGen4’s Automated Web to Finish solution, which eliminates manual job setup and operator intervention during production.
Customers, including the following, will use the iGen4 EXP to produce more customized postcards, sales collateral, six-panel brochures and cross-media direct-marketing campaigns:
• Kelmscott Communications—The nearly 75-year-old company has successfully transitioned from printer to communications provider by creating personalized cross-media campaigns for clients in the higher education and gaming industries, associations and non-profits.
Kelmscott Communications combines digital outreach, including social media components, with high-quality print coming from its Xerox digital systems. The iGen4 EXP will drive new applications such as six-to-12-page college recruitment booklets with minimal finishing. The combination of tailored print with digital media elements helps reach customers and prospects and is the foundation of all Kelmscott’s measurable campaigns.
• Madden Communications—Based upon its retail marketing focus, Madden Communications will use the iGen4 EXP to produce locally relevant promotional materials for some of the world’s best known brands. Full-color, variable point-of-sale pieces help attract consumer attention, and the precise color matching of the iGen4 EXP press protects brand integrity.
Madden often controls entire promotional campaigns for its clients, from supply-chain management through production and fulfillment. The trademark reliability of the iGen4 portfolio will help the company meet quick-turnaround demands without compromising quality.
• QuantumDigital—The direct marketing service provider will add two iGen4 EXP presses and anticipates production will reach between one and two million impressions per month on each system.
Among the company’s hallmark products are customized postcards, which are driven through a highly automated Web-to-print system in runs of fewer than 100 pieces. The 26-inch feature allows QuantumDigital to print more postcards on each sheet of paper, which will help to offset operating costs. QuantumDigital’s clients include Hallmark Cards, John Deere and Michelin.
The Xerox iGen4 EXP is featured in Xerox booths No. 400 and 600 at Graph Expo 2010 in Chicago, Oct. 3-6.
Source: Company press release.