Worzalla Adds Digital Platform to Handle Publishers’ Short Runs
STEVENS POINT, WI—April 17, 2012—Worzalla, a print solutions provider serving publishers, announced a new digital short-run print capability that will enable customers to create new revenue streams by bringing out-of-print and backlist titles to the marketplace.
Worzalla is well-known in the publishing industry for its ability to produce award-winning and high profile books. With the introduction of this digital platform, the company is now capable of providing the same high quality for books in short-run quantities.
Worzalla’s entry into the digital short-run marketplace provides publishers with cost-effective solutions for keeping their backlist and out-of-print titles active. It has invested in two new presses—a four-color Kodak Nexpress and a monochrome Océ printer—as well as short run paperback and hardcase binding equipment.
The printer can now provide its customers a digital solution comparable to the high quality they have come to expect from traditional offset printing, as well as a hardcase binding option. This will include PUR adhesive hardcase and paperback books, as well as thin bulk side-sewn hardcase books.
“Many printers have added digital short-run equipment,” pointed out Worzalla CEO Jim Fetherston, “but with the introduction of Worzalla’s secure, on-line storefront ordering system (coming in the Summer of 2012), we’ve now made it cost-effective for the publisher to order books in very short (1 to 500) quantities. And frankly, quality has never measured up to traditional offset printing—until now.”
Publishers’ backlist titles often go “out of print” because it is not cost-effective to inventory slow-selling titles or print in very small quantities. Worzalla’s digital program will manage a publisher’s entire backlist, including ‘out of print’ titles. Publishers can then order as few as one or as many as 500 copies, keeping their costs low while giving their customers a larger variety of titles to choose from.
The printer also has further plans for expansion of its traditional offset printing capabilities and investment in its full-service bindery to increase efficiency on longer runs.
“It is an exciting time here at Worzalla,” Fetherston noted. “We are increasing our level of service to our customers and providing them with solutions and choices that will help them to grow and be more profitable. We are excited to be able to offer this unique short-run digital print solution to our customers.”