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Worth Higgins & Associates Restructures the Company’s Sales Management

November 12, 2012
RICHMOND, VA—Nov. 12, 2012—Kevin Miller has joined Worth Higgins & Associates as vice president of sales. Miller will lead the company’s 14 account executives in building relationships and providing innovative communications solutions for clients nationwide. At the same time, Duncan MacLeod, previously director of sales, will begin work as director of national accounts for Worth Higgins & Associates.

“The name Worth Higgins & Associates carries a rich tradition synonymous with knowledge, passion, innovation and unrivaled quality,” commented Miller. “I am thrilled to join the wonderful team of employees that display true ownership every day. Specifically, our sales team will continue to passionately build relationships while providing innovative services to our clients.”

A 2002 graduate of East Carolina University, Miller majored in broadcast communications with a minor in business. He regularly works as the color analyst on East Carolina Football broadcasts through the Pirate IMG sports network.

Following a successful career in sales and marketing, Miller launched Executive Strategies in 2009 to provide businesses with the tools to attract and empower talent. He was retained by Worth Higgins & Associates in 2010 to school the sales and management team in his “Recruit, Select, Train, Manage, Motivate” (RSTMM) system.

“Kevin is familiar with our strengths as well as the challenges we face,” noted President Rick LaReau. “His experience in business, sales and athletics, combined with his RSTMM background makes him uniquely qualified to lead our sales team.”

Regarding MacLeod’s new role, Chief Operating Officer Benny Bowman said, “In the past few years, WHA has earned partnership agreements with several large corporations. Our future depends on growing that part of our business. Duncan will take a leadership role in developing larger accounts that have a national footprint and greater potential for the variety of services we now offer.”

About Worth Higgins

Employee owned Worth Higgins & Associates, Virginia’s largest sheet fed commercial printer, produces over $25 million in marketing materials for clients across the US, on paper and online.

Source: Worth Higgins.

 

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