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Worldcolor to Install Kodak Prosper 5000XL Press

May 17, 2010
ROCHESTER, NY—May 17, 2010—Worldcolor, one of the leading commercial and publication printers in the Americas, has chosen a Kodak Prosper 5000XL Press with an integrated Muller Martini Sigmaline in-line finishing system for its operations in Dubuque, IA. The Prosper 5000XL Press installation will enhance the company’s leadership position in short-run color and black and white books, as well as versioned and variable magazines, catalogs and high-end direct mail. The press will meet increasing Worldcolor customer demand for a variable production solution that delivers smaller quantities and quicker turns at competitive prices, as well as delivering high-quality reproduction.

A Prosper Press market pioneer, when the press is installed in the second half of 2010, Worldcolor will be one of the earliest users of Kodak’s revolutionary Stream Inkjet Technology. Worldcolor manufactures more than 700 million books a year at facilities in North America and Latin America, including best-sellers, textbooks, cookbooks, and many others. It also is a leading printer of magazines, catalogs, retail inserts, directories and direct mail.

“Worldcolor continues to seek the best ways to deliver value to our customers. In an extremely challenging economic climate, solutions that serve both the client and the provider have to be found,” said Brian Freschi, President, Worldcolor North American Operations. “We believe that high-speed, high-quality inkjet printing is one such solution. Kodak and Muller Martini, both long-time suppliers to Worldcolor, have combined to bring us a system that will enhance our ability to offer many value-added services to our customers.”

For book printers, the Kodak Prosper Press Platform offers a solution that, in many applications, will be superior to offset for run lengths up to 7,000 copies, greatly enhancing supply chain efficiency by reducing obsolescence and wastage from a publisher's perspective. When combined with the Muller Martini Sigmaline in-line finishing system, the Prosper Press delivers a complete files-to-books system. Along with traditional mass market and trade books, the Prosper Press Platform can be used to efficiently print customized course materials. The press’ variable speeds, simple paper path and variable cut-off capabilities allow better system utilization, low startup and makeready waste, and savings in paper consumption, which along with improved energy efficiency and the use of water-based inks conforms to the increasing customer demand for environmentally responsible printing practices.

For direct mail printers, the Prosper Press Platform leverages high-quality customization to improve response rates and offers 30 percent lower total cost of ownership compared to offset printing in combination with offline laser imprinting. For catalog and magazine printers, the Prosper Press Platform beats the overall cost of offset in run lengths up to 3,000 copies, while increasing response rates through the use of personalization and targeted marketing.
 

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