Worldcolor Awarded Contract Renewal by Personal Creations
MONTRÉAL, CANADA—1/19/2010—Worldcolor (TSX: WC, WC.U) is pleased to announce it has signed a multi-year agreement with PC Acquisition, Inc. for the continued production of the Personal Creations Catalog program. In addition to printing the catalog program, Worldcolor will provide integrated multichannel solutions utilizing variable data print, email and microsites to strengthen the impact of Personal Creations’ catalog program.
Personal Creations is a privately held, Chicago, IL based retailer that provides an array of personalized items and gifts for any occasion. Personal Creations generates sales through its mail order catalog, online digital catalog and website.
As part of this contract renewal, Worldcolor will continue to provide Personal Creations with an inline co-mail solution that generates significant postal savings for this program. The award of this work extends an existing 20-year relationship between Worldcolor and Personal Creations.
Complementing the existing catalog program, Worldcolor’s Integrated Multichannel Solutions team will use the data from Personal Creation’s customer database to provide one-to-one marketing solutions across multiple channels. The variable data, multichannel solution links the printed piece, e-mail, on-line content, and e-commerce solutions through consistent and targeted messaging to the end consumer via multiple media channels. The program will also include a variety of new creative and print formats designed by Worldcolor’s creative group to measure the effectiveness of the media channels and media mix.
“As the printer of choice for Personal Creations, we are excited to provide a complete package of innovative solutions to enhance their continued growth. Worldcolor’s inline co-mail solution will reduce catalog distribution costs and our fully integrated digital media campaign will maximize the return on Personal Creations’ overall marketing investment.” said Mike Bloomfield, Executive Vice President of Sales, Worldcolor. “This comprehensive multichannel solution will include a focus on increased frequency and targeted offers, thereby strengthening the catalog program’s effectiveness.”
John Semmelhack, CEO, Personal Creations, said Worldcolor’s leadership in inline co-mail solutions, multichannel solutions and excellent service led him to recommit and expand the agreement: “Worldcolor continually has provided us with the best value in all areas of production, quality and service.”