WorkflowOne Launches New Configurable Technology Platform

DAYTON, OH—April 18, 2013—WorkflowOne, a leader in print management, distribution and promotional marketing, today launched a new suite of technology applications designed to help customers improve their business process for managing static and variable print and promotional products.

Called the AxisOne Technology Suite, the platform offers integrated modules that help customers collaborate, source, shop online, and distribute print and promotional items. The suite also offers a rich set of reporting capabilities to assess overall program efficiency and effectiveness.

According to an Aberdeen Consulting Group study, 86 percent of companies manually source and purchase print services today, making it difficult to control and optimize their spend. AxisOne makes it easier for customers to gain visibility and control of their spend while delivering targeted, customized communication to their constituents by providing technology enablement for every phase of the print lifecycle.

“As our name implies, we’re all about streamlining the workflow of how our clients develop and execute print and promotional programs,” said Tim Tatman, president and CEO. “We want to give them robust technology tools that are flexible and easy to use so they can concentrate on other aspects of running their business. In fact, it’s part of our mission to continually look for ways to make it easier for customers to do business with us.”

The AxisOne Technology Suite is the culmination of a multi-million dollar investment and more than two years’ worth of effort, Tatman relayed. It builds on WorkflowOne’s decades of experience providing e-commerce applications to thousands of customers nationwide, but offers a more contemporary “retail” look and feel. The company employed the services of a Ph.D. in human factors to craft a user experience that is simple and intuitive.

The modules in the AxisOne Technology Suite support online proofing and collaboration, simultaneous sourcing to hundreds of certified trade partners and company-owned facilities, variable and static Web-to-print production, location profiling for the planning and budgeting of multi-site campaigns, as well as kitting and fulfillment. It also enables complex administrative rules for billing and cost allocations to help customers better manage their budgets.

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