WORKFLOW INTEGRATION — Getting Connected
The company also has built a browser-based extranet site for use by clients of its fulfillment services. This system enables users to remotely manage their inventories and place orders that flow into the firm’s PSI management system for processing. In addition, the shop is working with printCafe to implement Internet access to its MIS.
Kennickell Printing in Savannah, GA, has to overcome a geographical challenge in connecting with its customers, says Al Kennickell, president. “We sit on the coast, which means our market only extends about 180°, so we have to go further to get business.”
Most of the shop’s business is marketing and advertising related, and it typically works directly with marketing departments, Kennickell says. “We’ve worked very hard not to be a commodity producer just going after jobs. We want programs, so we’ve developed special services such as fulfillment, database management, online proofing and other things that make us a little unique,” he explains.
The company’s Website increasingly is serving as a portal into its operation, Kennickell adds. Like Tanagraphics, it offers fulfillment services that clients can interact with online 24/7, notes the company president. However, he says the bulk of its online client interfaces currently are done through Synapse InSite from CreoScitex.
Customers use the system to send and retrieve files, as well as collaborate online and do remote proofing. “We like using InSite because it cuts down the distance and time barriers between us and our clients,” Kennickell says. This is particularly true when it comes to remote proofing, the printing exec reports.
InSite also supports job status tracking by clients, but so far Kennickell Printing isn’t using that capability. “Printers don’t necessarily want customers to be able to track the flow of their jobs on an hour-by-hour basis,” the company president explains. “More importantly, our clients really haven’t expressed any need for that capability. All they really care about is when the job is going to be ready.”