Woodruff Printing--Scaling New Heights With UV
Woodruff’s decision radically altered his business. In two years, sales increased from $5.5 million to $8 million. Labor costs were reduced as the workday shifted from three shifts in a 24-hour day to two shifts in an 18-hour day. He realized savings of 15 percent to 20 percent in paper costs. His customer base expanded from the Provo-Salt Lake City-Ogden, UT, area to accounts in California, New York, Texas and Georgia.
While other printers in the area had added UV to their Heidelbergs and other sheetfed presses, Woodruff Printing was the first company in the intermountain area to use UV on a commercial web press. While new UV/web business came in, the printer also experienced a simultaneous climb in sheetfed jobs. Woodruff’s five- and six-color Heidelberg Speedmasters, two-color SORMZ, and single-color GTO presses are still going strong, producing brochures, magazines and corporate reports. Rounding out the plant’s equipment is a Muller Martini stitcher/trimmer, two cutters, three Stahl folders, platesetting equipment and Macintosh computers for design work.
Seeing Is Believing
Woodruff Printing has been able to see the results from its new UV web production by comparing several regular jobs that used to be done on sheetfed presses without UV. Woodruff recalls, “I remember a four-over-four piece—a direct mail brochure that we did for a video company. We started running the job on the new UV web press about 5 a.m. At 6 a.m., the press guys were cutting the first pallet of paper from the press. By 6:30, they were setting up the folder. When I came in at about 8 a.m., they had already had a third of the job folded, boxed, labeled and sitting ready to ship. When they finished the job, about 6 p.m., a truck picked it up and it was out of here. That same job would have taken 30 hours to print on our sheetfed presses, instead of eight hours with the Prime UV, plus cutting time and all the rest. It took one day instead of the usual four or five.”