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With a New Launch Pad, Kodak Polychrome Graphics Takes Off

October 1998

Now, Jacobson is fired up. He leans forward in his chair, punching each word for emphasis as his thoughts focus on Kodak Polychrome Graphics' market presence in the graphic arts. One can easily tell Jacobson takes the company's success very personally.

"We intend to be the very best in this business," he announces. "Part of being the best is the introduction of cutting-edge technology."

Recently, the company—never to be referred to in an abbreviated manner, always as Kodak Polychrome Graphics—launched its first major new product, the Kodak Approval XP digital halftone proofer.

Building on the name and technological reputation of the Kodak Approval, the XP4, the four-up version, can output 16 pages per hour.

Kodak Polychrome Graphics also recently launched the Kodak 800 XL laminator designed for use with the Kodak Approval XP.

Termed an integral component in the Kodak Approval XP system, the 800 XL allows for three levels of gloss and is capable of laminating large projects, including posters.

Jacobson is quick to talk about the Kodak Approval XP—what it means to the joint venture and its potential ramifications for the now quite aggressive digital halftone proofing market. Modesty isn't on Jacobson's mind when the topic is the success of the Kodak Approval.

Then again, few would argue against his view of the digital proofing device that caused such a stir.

"The original Kodak Approval system set the standard for industry performance in digital proofing since its introduction in 1992," Jacobson says. "Now, with the Kodak Approval XP, we have raised the bar once again.

"We are on the cutting edge in CTP, we are at the forefront of digital technology, and we are a generation ahead in thermal plates, introducing the second wave while our competitors are just riding the first wave," Jacobson trumpets. He also notes that, at present, the company is in the process of developing several new plate products—many with a thermal focus—a unique dry thermal film and a series of proofing systems.

Beyond these specific products, though, Jacobson's thoughts drift to Chicago's GRAPH EXPO 98 and CONVERTING EXPO 98, the first major showing of Kodak Polychrome Graphics in the United States.

He is quick to point out that GRAPH EXPO and CONVERTING EXPO will solidify to the U.S. market that Kodak Polychrome Graphics is indeed a completely different company: a unique collection of leading technologists, savvy corporate administrators and world-class innovators from Eastman Kodak, Sun Chemical and Horsell Anitec, which the joint venture acquired in April.

"We are putting a great deal of energy, vitality and dollars into extensive research and development," Jacobson reports. "We may be a new company, but we are founded on decades of top technology innovation and leading products."

And the hits keep on coming.

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