Why Customers Walk Away —Morgan
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While some print buyers are willing to be direct with what went wrong, here’s a few tips on how you can avoid getting to that breaking point with the other half.
Prep Your Rep. Print buyers demand more from sales reps than they did just a few years ago. They are expected to understand the nuances of marketing, financial impacts on print promotions and deliver bottom-line solutions. When your customers feel that they don’t have the right liaison, you could be losing business.
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