What’s Wrong With Your Voicemail Messages-Short Attention Span Sales Tip
I know why no one returns your phone calls.
I know why you leave message after message and it seems like you are shouting into the abyss.
Here’s why: Your messages are boring, redundant, and just like everyone else’s.
In short, they suck.
Before I expand on that brilliant sentiment, I want to remind you that voicemail messages are no longer about getting someone to call you back. These days, they serve but one purpose: Voicemails are an audition. They are a chance for you to demonstrate your professionalism, style, attitude, and differentiator. But they are NOT so that someone can say, “Oh! A salesman called me. I am most certainly going to dial him back right away.”
Now then...
There is precious little that you can control in the sales and especially the new business process. Voicemail is one of those things. So, control it! Use a combination of message and method and be memorable. Be different. Have some fun with it. Be yourself. But if you can’t finish the sentence that starts, “The purpose of my call is ...” without discussing something of value, don’t pick up the phone.
Putting these two thoughts together, then, make the underlying theme of your call, “I’m not going away” and include a reason for them to pick up your next call in the body of the message.
Do those two things correctly, and you will soon find yourself sitting in front of that decision-maker.
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Need sales?
Bill Farquharson can drive your new business sales momentum. See his training programs at AspireFor.com or call Bill at (781) 934-7036. His email address is bill@aspirefor.com
To talk about what I can do for your sales team in the form of a live presentation, workshop, or individual training, either call or hit this link and jump on my calendar.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
