WESTERN GRAPHICS — JUST-IN-TIME MINDSET
Robert Keran still works for the company as a consultant, as does his daughter, Sherry, who is in sales. Today, Western Graphics has 78 employees, does more than $11 million a year in sales, and has continued to double or triple its building size with each move.
“Our focus is on giving clients peace of mind,” Tim Keran says. “We work with clients to make print buying more convenient. We make sure they get the biggest bang for their buck.”
Western Graphics produces general commercial products targeted toward the mid-size corporate market. It runs two Xerox iGen3 digital presses, four Xerox DocuTechs, as well as six offset presses. While 60 percent of the jobs are digital and 40 percent are offset, 60 percent of Western’s revenue comes from offset and 40 percent from digital.
“Our sales team doesn’t have to choose between offset or digital,” he explains. “There still is a difference in price, speed and quality, so we let clients choose which process they want.”
Currently with 50,000 square feet of space, Western claims to be one of the largest print-on-demand facilities in the country. It has been providing Web-to-print applications for the past five years, tallying 12,000 orders last year. It also began offering mailing services.
Western Graphics has recently upgraded its two iGens, along with installing Heidelberg’s PrintReady prepress workflow, a new MBO folder, and mailing systems including Mail Manager software and an inserter. The company is also looking to upgrade an ink-jetter and tabber in the near future.
Focusing on growth is one of Tim Keran’s top priorities and he wants to grow the company’s sales figure to $20 million in the next five years. Part of the plan is to focus on five main goals for the year, and five priorities for employees to focus on for each quarter.