WESTERN GRAPHICS — JUST-IN-TIME MINDSETNovember 2006
“Our sales team doesn’t have to choose between offset or digital,” he explains. “There still is a difference in price, speed and quality, so we let clients choose which process they want.”
Currently with 50,000 square feet of space, Western claims to be one of the largest print-on-demand facilities in the country. It has been providing Web-to-print applications for the past five years, tallying 12,000 orders last year. It also began offering mailing services.
Western Graphics has recently upgraded its two iGens, along with installing Heidelberg’s PrintReady prepress workflow, a new MBO folder, and mailing systems including Mail Manager software and an inserter. The company is also looking to upgrade an ink-jetter and tabber in the near future.
Focusing on growth is one of Tim Keran’s top priorities and he wants to grow the company’s sales figure to $20 million in the next five years. Part of the plan is to focus on five main goals for the year, and five priorities for employees to focus on for each quarter.
“We keep the workplace fun and Tim is very good at making sure he gets constant feedback from employees,” says Jon Leinen, vice president of sales and marketing.
“Our secret is our service,” adds Keran. “We need all 78 people rowing in the same direction. Our philosophy is Keeping It Simple, Keeps It Clear.” PI