W2P Breaks New Ground for Printers –Cagle

Arthur Wetzel

Samples of personalized youth league baseball cards produced by DPI.

This is yet another example of Web-to-print’s prevalence–and relevance–as a point of differentiation for printers to seek new revenue streams.

MILESTONE BIRTHDAY: Ten years ago, Arthur Wetzel sold his printing company, Wetzel Brothers, to Joe Davis and Consolidated Graphics. Wetzel was getting on in years and wanted to pass the torch to an organization that could carry on the company’s tradition of quality and innovation, as well as make investments that would enable the company to remain competitive.

Davis recently reported that he attended a birthday party held for Wetzel, who turned an amazing 105 years young in August. Davis was also at Wetzel’s century celebration, where the guest of honor arrived in a vintage Rolls Royce once owned by the Shah of Iran.

Let’s put Wetzel’s first year as a print salesman, 1926, in perspective. Calvin Coolidge was the U.S. president. Benito Mussolini had taken control of Italy. French painter Claude Monet and magician Harry Houdini passed away that year. Robert Goddard launched the first liquid fuel rocket. The Great Miami Hurricane rocked the Sunshine State, while in Chicago, warring factions were taking aim at Al Capone’s troops.

Best wishes to you, Mr. Wetzel!

GE HOTSPOTS: So you’ve just wrapped up a long day of working the McCormick Place South floor during Graph Expo in Chicago. You’re exhausted and those feet are telling you a sob story. Still, you’ve got to fight the urge to head back to the hotel and crash for the night. Here’s a couple of prime suggestions to keep the blood flowing.

House of Blues. Right down on North Dearborn, the HOB usually plays host to one manufacturer’s event per year. Otherwise, you can pop in and enjoy the excitement generated by house bands and DJs. The Back Porch Stage features live bands nightly at 10 p.m. Visit www.hob.com/venues/clubvenues/chicago/ to learn more.

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