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Web Portal Gives Minnesotans Control Over Delivery of Phone Books

September 22, 2010
MINNEAPOLIS, MN—Sept. 22, 2010—The Yellow Pages Association (YPA), Conservation Minnesota, and local directory publishers Dex One, SuperMedia and Yellowbook, announced the launch of www.donttrashthephonebook.org, a site to help Minnesota residents manage their print directory deliveries and access local recycling information.

"Don't Trash the Phone Book" makes it simple for Minnesotans to adjust the number of directories they receive or stop delivery altogether. The site also includes information on local recycling programs, facts about phone books in the state and ways to get involved with Conservation Minnesota's larger stewardship efforts.

"We are excited about this first-in-the-nation partnership with a non-profit conservation organization. Working hand-in-hand with Conservation Minnesota is a clear sign of our joint commitment to consumer choice and environmental protection and is something we hope to see continue in other states," said Neg Norton, president, YPA. "Don't Trash the Phone Book makes it simple for consumers to find information about managing home delivery of print directories, but also local conservation information of interest to Minnesota residents."

"Minnesotans are eager to make choices that protect our environment. We're excited about working with the Yellow Pages industry to make it simple for residents to conserve resources by recycling used phone directories or opting out of delivery if they prefer to search online," said Paul Austin, executive director of Conservation Minnesota. "It's a simple idea. There is absolutely no reason for phone directories to end up in the trash."

Representative Paul Gardner, vice chair of the Environment Policy and Oversight Committee, agrees. "The partnership between Conservation Minnesota and the Yellow Pages industry is a prime example of how public/private partnerships can solve problems outside the state legislature. I commend the industry's self-regulation efforts and believe Don't Trash the Phone Book will be an easy tool for Minnesotans looking for consumer choice information."

Publishers have long stated that it does no good to deliver a directory to someone who doesn't want one. With the mutual goals of increasing consumer choice and promoting recycling, Yellow Pages companies and Conservation Minnesota came together to put all available conservation tools in the hands of Minnesotans. Don't Trash the Phone Book is an official, industry-sanctioned site for phone book delivery order in the state and includes:

• For Twin Cities Metro residents: direct links to consumer choice sites for local publishers Dex One, SuperMedia and Yellowbook
 

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