WEB OFFSET SPECIAL REPORT -- Breaks and Splices Ahead
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Larger page-count configurations reduce presstime, deliver faster makereadies, permit greater flexibilities in content and fuel the emergence of new custom published products such as magalogs and highly targeted special interest offerings between issues and signatures. So-called "other publishing" that also includes event, boutique, advocacy and other non-traditional products, is approaching one-fifth of all heatset work. Go-with, go-in or go-on items are increasingly occupying the web pressroom and bindery, with most "not made here."
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- Vincent Mallardi
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