Betting on Growth

The ability of Goss Sunday web presses to produce more pages and reduce makeready and labor requirements has been key to Creel Printing's success.

Including this perfect binding line, Creel invested in bindery gear to match its web printing capabilities.

“Overall, we haven’t seen growth that we have in the past. In 2008, we were probably about even from 2007, and 2009 will end up close to that,” he adds.

Aiding that cause is the acquisition of a new Goss Sunday 2000 web press, which is tentatively slated to be installed in 2010. The 57˝-wide press, which features eight units and a two-web system, will come equipped with a Goss pinless combination folder for producing magazine signatures of up to 48 pages or tabloid signatures up to 32 pages.

This is the third Sunday press purchased by Creel Printing in the last seven years. In 2003, the company installed a 38˝, eight-color, two-web Sunday 2000, then bought an identical model again in 2005.

“For us, it’s all about investing in technology—to produce more pages in the same press run, to 
increase capacity, and to reduce makereadies and labor,” Creel says. “In this market, pricing is more and more competitive, so we have to maintain efficiencies and grow at the same time. The new Sunday press is in that spirit.”

Creel Printing also tapped Goss to update its newspaper printing capabilities two years ago, obtaining an eight-tower Magnum 4 press. A long-time provider of newsprint materials, the company had previously been using an older Goss Mercury web press. Community newspapers are supplemented by commercial work, such as convention, government and educational publications, along with catalog work and telephone directories.

To help accommodate the bevy of new (and large) iron, Creel Printing acquired a 15-acre site and constructed a new facility from the ground up that can be expanded up to 450,000 square feet. The new plant allowed the printer to consolidate its operations—which had burgeoned into seven buildings—and gain efficiencies while leveraging lean manufacturing principles. The old headquarters is now home to Creel Printing’s newspaper printing operations, and press lines at Creel’s Costa Mesa, CA, facility were brought over to the new building. Sales, prepress and digital operations will be maintained at the old Creel Printing of California.

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