Vistaprint Upgrades Its Free Business Card, Changes Promotional Message
The offer quickly took off and the company imprinted a viral message on the back of each free card with the message, “Business cards are free at www.vistaprint.com.” That became one of the most successful viral marketing campaigns in history and helped fuel Vistaprint’s early growth. In the 10 plus years since, the offer has generated more than 6.9 billion free business cards worldwide.
“If there’s one thing we as a company have learned in helping millions of micro businesses with everything from business cards to websites, it’s that customers usually turn to us at the inflection point of starting a business,” Shineman continued. “In essence, the business card is the first step to building a business from the ground up.
“With this message change, we’re embracing that and letting micro businesses everywhere know Vistaprint is here to help build their brand image with a multitude of products, beyond just business cards. As Vistaprint has evolved so has our product mix, and we hope this new backside message helps reflects that.”
Vistaprint N.V. (Nasdaq:VPRT) empowers more than 13 million micro businesses and consumers annually with affordable, professional options to make an impression. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products and services that micro businesses can use to expand their business. A global company, Vistaprint employs over 3,600 people, operates more than 25 localized websites globally and ships to more than 130 countries around the world.