Vistaprint Survey Indicates Online Marketing Taking Hold Among Small Businesses
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“It’s apparent from the results of our survey that small businesses are adapting to market changes and are considering trying other methods, including online initiatives,” said Trynka Shineman, chief marketing officer for Vistaprint North America. “Not only are online options like email marketing, local search and unique websites cost efficient, especially in a recession, but the Internet is where potential small business customers are moving. This survey has confirmed that small businesses will start to try and incorporate online options as part of their overall marketing plan. Of course they are still using tried and true methods like direct mail, but it seems they are more willing to diversify than ever before.”
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