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VistaPrint Extends Production Capabilities to Customizable T-shirts

May 2007
HAMILTON, BERMUDA—May 16, 2007 —VistaPrint, an online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, today announced the availability of new printed T-Shirts. VistaPrint continues to build on its already robust manufacturing processes by investing to standardize and automate the T-Shirt printing process from design all the way through to production. Available in five sizes, VistaPrint T-Shirts are easy to design and order with prices starting at just $9.49 for one T-Shirt.

“While we have traditionally focused on printed products such as business cards and postcards, offering a new type of product is exciting for us because it provides even more flexibility and value to our small business and consumer customers” said Janet Holian, chief marketing officer at VistaPrint. “With VistaPrint, customers can order a customized T-Shirt in a quantity as low as one and can buy additional T-Shirts in increments of one. Typically a customer would be required to order dozens of customized T-Shirts at a time that typically cost over $20 per shirt. VistaPrint’s mission has always been to help small businesses market their business. Spending over $500 ordering two dozen T-Shirts, isn’t an option for so many small businesses With our new manufacturing capabilities, we now make it affordable for our small business customers to buy just one customized full-color T-Shirt for under $10.”

VistaPrint’s T-Shirts are perfect for small businesses such as landscaping and painting companies that want to dress their crews with consistent uniforms that showcase the company logo and message. T-Shirts are also a great option for youth or adult sports leagues that want to outfit a team with a corporate or unique logo, family events – including a family reunion or birthday party - or even a charity or every day event that customers desire to promote.

Customers can pick from one of more than 300 professionally designed templates or upload a company logo or multiple photos to a T-Shirt on the VistaPrint Web site. Designs can be printed in the left chest area or full front with the option to print on the back. T-Shirts are available in a number of sizes, including S, M, L, XL, and XXL. They are a high quality, 100% preshrunk cotton Hanes T-Shirt and come in two colors, white and ash gray. As with most of VistaPrint’s products, T-Shirts can be designed, ordered and received in as little as three business days.

In addition to T-Shirts, VistaPrint offers a number of other high-quality products including brochures, postcards, note cards, magnets, party invitations and much more. All products are customizable, full-color, printed on high-quality paper and available for a low-cost. All printed products can be customized with text both inside and outside, or front and back, and customers can upload photos and other images and incorporate them into the design of their products. Depending on the type of product, quantity options range from just one all the way up to 20,000.
 

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