Vision 3 Summit to Pinpoint Direct Marketing Opportunities
The management-level conference is being jointly produced by the National Association for Printing Leadership (NAPL); NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES); and, Printing Industries of America.
The session, "Trends& Future of Direct Marketing," will deliver a thoughtful look at the current printing industry, the ongoing changes in the North American marketplace and how direct marketing will be affected. Attendees will learn what impact technology, the economy, social issues, environmental concerns, postal rates and demographic changes will have on direct marketing demand, and hear about other influences on the North American print markets as well. The session will be led by graphic communications consultant John Zarwan, founding partner of J. Zarwan Partners and an expert in marketing, product management and finance.