Hot Markets Update — Summer Hot Spots
Happily, there are six blossoming, long hot summer categories ripe for the picking, while competitors watch the grass grow. Five of these directly relate to what people (you know, the “consumers”) do during warm months and long days. They eat, drink, play and buy houses!
The top two appetizers on the seasonal sales plate are packaged foods ($777B, +11 percent; with $11.4B to print, +15 percent) and food service ($691B, +5 percent; with $4.9B to print, +2 percent). Sticker-shock at the supermarket is forcing brands to double-up on ad inserts, co-op ROP, in-store promotion, coupons and, best of all, green labels and packaging.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org