Donnelley Unveils Content Creation Group

CHICAGO—RR Donnelley has introduced its CustomPoint Solutions Group, comprising a suite of content creation, management and delivery services designed to help customers increase revenues and compress costs. Industry veteran Ann Marie Bushell, who most recently served as RR Donnelley’s executive vice president of marketing, was named group president.

“We are bringing together a unique set of resources that complement our traditional capabilities in order to deliver integrated end-to-end solutions,” said Thomas Quinlan, RR Donnelley’s president and CEO. “Our CustomPoint Solutions Group offers collaborative strategies for creative and editorial content creation, multichannel marketing, proven e-subscription models and self-serve direct marketing. Under Ann Marie Bushell’s direction this group also provides an avenue for even more quickly integrating future technology-based acquisitions into our portfolio.”

RR Donnelley has acquired Helium, Press+, 8touches and Nimblefish since December 2010. More than a million business users have registered profiles with the group’s CustomPoint online communication management system that is used to place self-serve orders for custom documents, direct response programs and other materials. RR Donnelley’s premedia capabilities include creative strategy and execution, photography services, digital asset management systems and more.

“CustomPoint Solutions’ capabilities offer unique value not only through innovative targeted solutions, but because they are closely integrated with RR Donnelley’s broader content delivery resources,” Bushell notes. “For example, we can help customers create editorial content, move it seamlessly into printed and digital formats, print it, repurpose it for online and mobile devices, facilitate delivery, and then help drive incremental revenues for our customer through increased online subscriptions. For customers across a broad range of verticals we can make content work more effectively and efficiently.”

Related Content
  • Thomas Schildgen

    This is the future of the commercial printing industry and I expect RR Donnelley to be on the forefront of this dynamic structure. Back in the 1990s RR Donnelley became an information corporation that addressed cross media and not just print. This new group will further produce solutions for clients and their end users. Ms. Ann Marie Bushell’s appointment is strategic, and she has been successful in every endeavor she has pursued. We in higher education are looking at these trends and incorporate these industry initiatives into the curriculum.
    Dr. Thomas Schildgen, Arizona State University