Vertis Scores Big on Turn (Two) Times —Cagle

Fans of the sport may recall Dale Earnhardt Jr. flying the Vertis logo in the past. Earnhardt Jr. formerly drove for DEI, the racing team founded by his late father.

“I would not position it as a strategic advertising campaign or investment by any stretch,” notes Kelly Hamour of Formula PR, which represents Vertis. But if you do want to gain marketing exposure, there are few better channels than the weekly racing venues that attract 100,000-plus people in person and countless millions more on television.

THAT’S PLAIN NASTY: A brief noted that the UK adult exhibition Erotica cut ticket printing costs for 80,000 visitors. Apparently, the show was dogged by long lines of people who hadn’t pre-booked (about 50,000 of them). Toshiba came to the rescue with a printer that uses Avapac software, which helped churn out the pervert passes in record time.

Perhaps the best line in the write- up came from the show’s planning manager, who said that the “quality and professional look of the tickets were perfect for the image of the Erotica.” Yes, we all know how discriminating pornographic aficionados can be, especially those wearing hats, glasses and huge overcoats so that they can ogle nude, young women without being spotted.

Whoever’s handling marketing for Toshiba in the UK ought to be sacked. This is, without a doubt, the worst case study ever written.

SPEAKING OF PORN: If you think commercial printers have it rough, how about in-plants? Many of them face extinction from their parent companies, which sometimes view having an in-house print shop as a nuisance, a fiscal liability that can’t be justified. Then there are those shops who give in-plants—and all printers—a bad name.

Not long ago, WTVR-TV CBS 6 in Richmond, VA, reported that several employees of the City of Richmond in-plant spent much of their time surfing the Internet, including online dating and pornographic sites, instead of tending to printing needs. This came to light following an investigation by the city auditor. The reason for all of this inactivity? Much of the city’s printing needs are handled by outside printers—that’s you, gentle readers—because they can turnaround the jobs quicker and cheaper. That leaves workers with idle hands which, as you know, are the devil’s tools.

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