Vehicle Wrap Typo (Almost) Becomes Weapon In Alabama Senate Race
The following article was originally published by Print & Promo Marketing. To read more of their content, subscribe to their newsletter, Print & Promo Marketing Headlines.
Typos: We hate to see them, and yet we can't quite get enough of them. Sometimes, typos work for a promotion's advantage. And sometimes they result in an all out internet frenzy—or in the case of this typo, a political backlash.
Advocacy group Great America Alliance sponsored a bus to bring Sarah Palin and former White House advisor Sebastian Gorka to a rally in support of former Alabama Chief Justice Roy Moore's U.S. Senate run. The bus featured a URL for a website promoting the rally, alabamadeservesmoore.com. The only problem was, the website actually read alabamaderservesmoore.com.
A typo quickly promoted a political opponent to gain an upper hand. (Image via USA Today)
Twitter users caught the "derserves" error, and of course, the typo immediately went viral. In response, Moore's opponent, Democratic Senate nominee Doug Jones' campaign purchased the correct URL, which they directed to Jones' campaign website.
The spelling error was corrected before the rally, so Jones's clever ploy was mostly rendered moot. But the candidate still managed a minor PR victory at Moore's expense. Who knows how that will translate to the polls.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
