Valpak Pushing QR Codes to 80 Million Households
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Working with the cable industry, Valpak will promote two television campaigns during July and August. The QR code will provide additional consumer convenience and engagement, allowing them to enter sweepstakes and access more information about some of their favorite shows.
“The QR code will not only engage our audience, but also engage a younger audience—the current generation of smartphone and social media users,” said Vivio. “Being able to offer this to consumers is part of our strategy of being everywhere the consumer is.”
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