Valassis Leads by Example in Raising Awareness, Money to Help Find Missing Children
The fund-raising efforts were kicked off by Valassis Chief Marketing Officer Suzie Brown who co-hosted the charity effort with Susan Lintonsmith, Red Robin Gourmet Burgers CMO. Brown shared Valassis’ history with NCMEC, the 150 children directly recovered as a result of the Have You Seen Me? program and the exceptional contribution by Valassis employees in raising money for the cause. Red Robin is also a long-term supporter of NCMEC and includes fund raising and child-ID kit distribution at each of their restaurant grand openings
Ed Smart, the father of Elizabeth Smart, shared the experience of his daughter’s abduction (Elizabeth was abducted from her home in 2002 and recovered nine months later), then urged the conference participants to step up and help in the recovery of missing children. Smart’s comments hit home when he spotlighted restaurants where missing children have been recovered, stressing the important role the restaurant industry plays. Overall, the event helped raised over $25,000 for NCMEC.
Valassis is one of the nation’s leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum™ media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform—in-home, in-store and in-motion. Through its digital offerings, including redplum.com and save.com, consumers can find compelling national and local deals. Headquartered in Livonia, MI, with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America’s Looking for Its Missing Children program. For more information, visit www.valassis.com.