Valassis Leads by Example in Raising Awareness, Money to Help Find Missing Children

LIVONIA, MI—May 24, 2011—Valassis, one of the nation’s leading media and marketing services companies, continues its commitment to make a difference in the lives of missing children by calling on the public to join it in recognizing National Missing Children’s Day on May 25. This call to action is part of 26 years of efforts by the company to raise awareness and money for the National Center for Missing & Exploited Children (NCMEC).

May 25 is the anniversary of the day in 1979 when six-year-old Etan Patz disappeared from a New York street corner on his way to school. It has been observed as National Missing Children’s Day since 1983 when it was first proclaimed by President Ronald Reagan.

Etan’s story captivated the nation. His photo, taken by his father, a professional photographer, was circulated nationwide and appeared in media across the country and around the world. The search for Etan continues; he is still missing.

On this annual day, all of the children who are missing are remembered and awareness raised to this all important cause. One of the tenets of Valassis’ Have You Seen Me? program is that no child is forgotten.

Since 1985, the program has featured the names and faces of missing children across its products, generating more than 43,000 leads. Today, the program can be found on the RedPlum Shared Mail package, cooperative coupon booklet and on and

In addition to raising awareness of the cause by donating its media space, Valassis employees raise money each year for NCMEC. In 2010, $76,250 was raised and the company’s 2011 goal is $80,000. Money is raised through a host of fund raisers throughout the year, including the company’s half-day-off program prior to summer holiday weekends, a payroll deduction program, golf outings and flower sales.

Valassis also requested that NCMEC be named the charity spotlight at this year’s Restaurant Leadership Conference held in Scottsdale, AZ. Each year, more than 1,400 restaurant executives and suppliers gather for three days at that industry’s premier networking event, and its charity foundation, CARRE, selects an organization to support with awareness and fund-raising activities.