Valassis and AOL Team Up to Deliver More Digital Coupon Offers

“We are excited to be partnering with Valassis in our efforts to continue to lead and grow the paperless digital and mobile couponing market,” said Tara Trocki, GM of AOL’s “This new, high growth channel provides simplified savings that appeal to a broad base of consumers which in turn delivers tremendous value to our consumer packaged goods (CPG) and retail partners.”

More and more consumers today are investing time and seeking out money-saving deals from multiple sources including coupon, retailer and brand websites, the mail, the newspaper and in store. This program offers shoppers a robust selection of coupons they can readily download to their loyalty card or frequent shopper ID. Valassis offers advertisers the ability to deliver a blended solution incorporating print and digital offerings in a campaign to reach shoppers how, when and where they want. AOL’s Shortcuts provides extensive consumer reach in distribution of digital coupon offers as well proprietary advances in technology which enable CPG partners to gain online and offline consumer behavioral insights and leverage targeting mechanisms not available through other channels.

Proprietary research conducted by Valassis and BIGresearch indicates:

• 44.2 percent of U.S. adults are seeking coupons online at least once a week;

• 57 percent of consumers print one to five coupons from the Internet weekly – 26 percent print more than six weekly; and

• To date, 20% of consumers have reported downloading coupons to their loyalty cards/IDs; 80 percent have then used the downloaded coupons to get savings at their local stores.

About Valassis
Valassis is one of the nation’s leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum(TM) media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion. Through its digital offerings, including and, consumers can find compelling national and local deals. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America’s Looking for Its Missing Children(R) program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit, and To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.