Valassis’ Alan F. Schultz to Retire, Rob Mason Named CEO Successor

LIVONIA, MI—August 23, 2011—Valassis announced the planned retirement of its chairman, president and CEO, Alan F. Schultz, on Dec. 31, 2011, after 27 years with the company. Schultz will retain his chairman of the board role and has also entered into a three-year consulting arrangement with the company to assist with the leadership transition. This agreement will be effective on Jan. 1, 2012, upon the expiration of Schultz’s current employment contract.

The board of directors has appointed Rob Mason, executive vice president of sales and marketing, to succeed Schultz as CEO and president. In preparation for the transition, Mason is being appointed to the Valassis board of directors effective Sept. 1, 2011.

Rob Mason has been with the company since 1995 and has held a variety of leadership positions at the company, including his current position of executive vice president of sales and marketing, where he is responsible for leading a team of approximately 700 sales and marketing professionals. Previously, he held the positions of President of ADVO (currently the Valassis shared mail business segment) and chief sales officer.

“I have great confidence in Rob and his ability to lead our company to the next level. He has proven his readiness through our planned succession process and will be supported by our deep and experienced management team,” said Schultz. “Rob and I will work side-by-side to ensure a smooth transition.”

“Our succession planning efforts over the past several years have led us to a tremendous candidate in Rob Mason,” said Joseph A. Anderson, member of the Valassis board of directors and chairman of the Corporate Governance/Nominating Committee. “Rob’s leadership and vision made him the clear choice to become the future CEO.”

“I am honored to be given the opportunity to lead this great company, and eager to drive Valassis through the next phase of our journey,” said Mason. “It’s an exciting time to be leading this company. Our core business is healthy which allows us the ability to focus on our investment in our digital media business and drive significant growth over the coming years.”