USC Alumni Magazine Debuts Augmented Reality App

“The USC Dornsife AR App is a unique and innovative way to highlight the incredible work being done at USC Dornsife,” said Steve Kay, dean of the USC Dornsife College. “Whether it’s unlocking a clip of testimony from the archive of the USC Shoah Foundation—The Institute for Visual History, or a video about students investigating climate change in the Arctic, our readers get a substantive additional layer of content.”

The USC Dornsife AR App also engages readers in a fun, easily accessible way, said Emily Cavalcanti, executive director of communications at the USC Dornsife College. “This easy-to-use, cutting-edge technology seamless integrates with the printed page to bring stories to life right before our readers’ eyes. In addition to our biannual magazine, we look forward to introducing AR technology into other key USC Dornsife publications.”

If you are interested in receiving a hard copy of the Fall 2012/Winter 2013 issue of USC Dornsife Magazine, send your request including your mailing address to

Access USC Dornsife Magazine online.

About USC Dornsife College
USC Dornsife College of Letters, Arts and Sciences is the heart of the university. The largest, oldest and most diverse of USC’s 19 schools, USC Dornsife is composed of more than 30 academic departments and dozens of research centers and institutes. USC Dornsife is home to approximately 10,000 undergraduate and graduate students and more than 750 faculty members with expertise across the humanities, social sciences and natural sciences.

About Metaio
As the worldwide leader in augmented reality technology, Metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality SDK, 3D animations can be integrated seamlessly into live-video streams respectively into pictures of the user’s real environment and deployed to multiple platforms.

Source: USC Dornsife College.