USPS Offering Seminars on Every Door Direct Mail Service

WASHINGTON, DC—June 8, 2011—It’s now easier for small-business owners to harness the power of direct mail to drive traffic, attract new customers and increase revenue. That’s because the U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists.

Every Door Direct Mail uses mail-delivery route information, instead of names and exact addresses, to reach targeted groups in specific geographic areas. The mail can be addressed to “Postal Customer,” “Residential Customer” or “PO Boxholder” and dropped off at a local Post Office. Every Door Direct Mail saves mail preparation time and money and is delivered by local, trusted Postal Service carriers.

Businesses use a simple online tool to identify neighborhoods and number of households, prepare mailing documentation and calculate postage. With Every Door Direct Mail, no permits are needed, and there are no special fees.

To teach local businesses about Every Door Direct Mail—including a demonstration of the online tool—local Post Offices are holding free “Grow Your Business Days” seminars throughout the summer.

“Every Door Direct Mail is ideal for restaurants, doctors’ offices, hair salon —or any kind of local business that is not currently using the mail,” said Paul Vogel, president and chief marketing/sales officer. “Direct mail has long been a proven advertising tool of choice of successful large businesses and Fortune 500 companies to promote products and drive sales. Now it’s easier and less expensive for small businesses to grow using direct mail.

“Direct mail has strengths other advertising media can’t claim—it’s personal, tangible, portable (to re-read later and share with others), manageable and measureable,” Vogel added.

According to the Direct Marketing Association, every $1 spent on direct mail generates $12.57 in sales.

For more information about Every Door Direct Mail and “Grow Your Business Days” seminars, visit

About the U.S. Postal Service
A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. We’re everywhere so you can be anywhere: With 32,000 retail locations and the most frequently visited website in the federal government,, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.

Source: USPS.

  • Alina Smith

    Direct mail is usually regarded as the most effective advertising medium there is. But for a lot of small businesses, acquiring mailing lists and postal permits and meeting all of the requirements of the USPS appears to be too much of a hassle. This is especially true if your market area is small. Here is our program we are doing our part to help USPS!

  • Ann Mercy

    Seminars on every door direct mail is a good way to promote every door direct mail service.Every door direct mail is best suited for small business group

  • jermey

    The Postal Service has revived “Grow Your Business Days” — a series of free events and other initiatives to help customers be more successful by taking advantage of postal products and services designed with small businesses in mind

  • jose maria

    The UPS Store and the U.S. Postal Service are working together to provide small businesses with a new cost-effective direct mail program. The UPS Store franchise network now provides one convenient destination for the small business community to efficiently communicate with their target audiences.