UPFRONT

Valassis Buys Mail Business

ST. PETERSBURG, FL—Valassis Communications has acquired Catalina Marketing Direct Marketing Services, the direct mail segment of Catalina Marketing. Terms of the all-cash deal were not revealed. Valassis will retain all Catalina direct mail employees. The deal is in line with Catalina’s strategy of focusing on proprietary applications delivered at the point of sale and enhances Valassis’ existing one-to-one direct mail business.

S. Rosenthal in Merger Deal

CINCINNATI—Veteran printer S. Rosenthal & Co. has merged with Reach Publishing Systems. As part of the agreement, Donald Rahilly, president and CEO of S. Rosenthal, becomes chairman of the combined companies. Robert Slattery, Reach founder, becomes president and CEO.

Proforma Helps Raise Relief Aid

CLEVELAND—Proforma franchise owners, in conjunction with an effort sponsored by the Advertising Specialties Institute (ASI), have helped raise more than $500,000 worth of disaster relief materials to aid the victims of the recent rash of hurricanes that have ravaged parts of Florida.

Setzer, 81, Hickory Printing Vet

CONOVER, NC—Lewis “Pete” Setzer, 81, senior vice president of The Hickory Printing Group, died recently after a brief illness. In his 50 years with the company, Mr. Setzer held a variety of jobs including press operator, plant manager and general manager, and often wrote how-to articles for the company newsletter. He was also a decorated U.S. Air Force veteran, serving as a captain in both World War II and the Korean War.

Quad Finalizes Parcel Direct Deal

SUSSEX, WI—Quad/Graphics has completed the sale of its Parcel Direct division to FedEx for $120 million. FedEx announced that Parcel Direct will operate as a subsidiary of FedEx Ground. Parcel Direct specializes in the consolidation and deliveries of high volumes of lower weight, less time-sensitive packages. It employs about 450 people in 12 nationwide distribution centers.

Allen to Head Xerox Group

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