University of Texas at San Antonio Alumni Retention Campaign - PODi Case Study

The University of Texas at San Antonio (UTSA) Alumni Association partnered with a local marketing company to develop a targeted cross-media campaign to increase membership renewals, and increase commitment to the association through various renewal options.

The test promotion included a direct mailing with custom designed return cards placed in large #10 window envelopes that had name and offer personalization visible through the window.

The postcard campaign had postcards with name personalization and messaging
based on renewal segment, gender and age.

The offers varied by segment. New Grads and New Grads Renewals received a special promotion with a chance to win a $500 Apple Gift Card. Regular Renewals could select a free UTSA Inaugural Football Season T-Shirt with payment of membership fees.