Unigraphic Inc. : Widening the (Digital) Gap

Grand-format printing has received a boost at UniGraphic with its new Inca Onset S40 inkjet printer from Fujifilm.

UniGraphic employee tends to the company’s new EFI VUTEk GS3250LX wide-format press with LED technology.

UniGraphic press operators scans a press sheet from the shop’s newer seven-color, 40˝ KBA Rapida 105 hybrid sheetfed offset UV press.

The leadership trio at UniGraphic, from the left, includes Jack, Mike and Bob Quinlan.

“I was always pushing the previous owners to diversify and grow,” explains Bob Quinlan, president. “After we bought the company, we added wide-format the next year, then digital printing the following year. We’re on our fourth generation of HP Indigo.

“About four years ago, we moved into direct mail. It seemed that at every single new business pitch in which I participated, the customer was looking for a full-service shop. We’ve become very sophisticated with mailing, and we’re now HIPAA compliant. Protecting client data and their lists is extremely important.”

That diversification has served the company well during arguably the most difficult economic period in the printing industry since the Great Depression. UniGraphic serves more than 600 clients in a wide-ranging set of vertical markets—from retail, financial and advertising agencies, to education and health care. Both acquisitions were tuck-ins; all work is performed at the firm’s 90,000-square-foot facility in Woburn, which employs 160.

UniGraphic’s product offerings reflect the company’s “graphic services provider” mission statement. On the commercial and UV printing end, its (up to seven-color) sheetfed offset press arsenal (KBA, manroland, Komori and Heidelberg machines) produces the standard catalogs, brochures, annual reports, postcards, posters and packaging.

Three seven-color HP Indigos, two black-and-white Canon imageRUNNERs, and a four-color KBA Karat and Kodak Digimaster DI press headline the digital printing division, while UniGraphic’s wide- and grand-format offerings can fill the need for items ranging from banners and trade show graphics to billboards and building wraps. Its graphics can be found adorning taxi cabs, transit shelters, kiosks and floors.

According to Mike Quinlan, chief operations manager, part of UniGraphic’s beauty is its ability to provide multiple applications within a single campaign. “It’s not uncommon for us to have an image that’s in an advertisement and then use the same image in a brochure and a super-wide-format piece, like we did for a Super Bowl ad client a few years ago,” he notes. “Many departments are involved in the same campaign or project.”

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