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Ultimate Dinosaurs Exhibition at Royal Ontario Museum Brought to Life by HP Printer

July 19, 2012
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MISSISSAUGA, CANADA—July 19, 2012— HP Canada announced that floor-to-ceiling, life-like graphics produced on HP latex printing systems are helping visitors dive into the world of dinosaurs at an exciting new exhibit at the Royal Ontario Museum (ROM). The exhibition creates a view of the world during the Triassic, Jurassic and Cretaceous periods through the use of scientific fossil evidence.

To transform the distant past into realistic, life-sized color images for its new “Ultimate Dinosaurs: Giants from Gondwana” exhibition, the museum turned to Beyond Digital Imaging, a print service provider (PSP) from Markham, Ontario.

Details of the eras and creatures of the time are accurately brought to life with more than 100 print panels covering approximately 10,000 square feet with rich colors and a size that lives up to the incredible grandeur of the dinosaur age. The longest single mural within the exhibit is more than 100 feet long. No matter where a visitor stands within the exhibition, the effect is an overall feeling of being transported to a lost world.

The ROM's key criteria for a PSP extended beyond getting the best image quality and cost. The ROM also needed a product that will easily come off the walls, without damaging them, after the exhibition ends. The ROM also considered sustainability and environmental impact when making their choice.

“The success of ‘Ultimate Dinosaurs: Giants from Gondwana’ depended on creating a captivating lost world for our visitors that would entertain and educate people of all ages,” said Dave Hollands, head, Design, Royal Ontario Museum. “Working with Beyond Digital Imaging and its use of HP latex print technology was an easy choice for us as we knew it could deliver astonishing graphics that were durable and faithfully showcase our enormous, scientifically accurate, mural art.

“We also are always on the lookout for products that are odorless and environmentally friendly. We’d definitely look to specify using latex printing in future RFPs,” Hollands added.

Technology plays an ever increasing role in the way the ROM’s galleries and specimens tell stories. Creating an authentic experience using large-scale visuals at 1,200 dots per inch is unique in this scale of an exhibit and was integral to the exhibition's impact.

“It’s no small feat to change the world around us and that’s just what HP latex printing systems do—both literally and figuratively,” said Mark Lehmann, vice president, Large Format, HP Canada. “Beyond Digital Imaging’s work showcases the dynamic opportunities to create graphics that engage and delight viewers while also focusing on a technology with proven environmental benefits.”

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