Two Sides U.S. Seeks to Tell Real Environmental Story of Print and Paper
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Martyn Eustace, Founder of Two Sides and U.K. Director, notes, “In 2010, Two Sides launched a campaign to target companies who claim that switching to online communication is better for the environment without verifiable supporting evidence. As a result, Two Sides has so far convinced 27 out of 33 major corporations to change their environmental claims or use wording that doesn’t include misleading or incorrect statements related to e‐billing. Every day we see misinformation but there is now a growing confidence that our industry has a good case to argue and a great record on sustainability.”
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