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Two Sides U.S. Seeks to Tell Real Environmental Story of Print and Paper

June 15, 2011

Chris Creighton, president of PaperlinX North America, states, “PaperlinX has been a European member of Two Sides since its early days and we are thrilled to see the organization move into one of the largest print media markets in the world. There is a lot of negative, misleading and frankly ill‐informed messaging about print and paper in the United States and, therefore, confusion as it pertains to the sustainable life‐cycle of print products.

“Two Sides will help our industry send a positive, credible and consistent message based on facts. Its presence in the U.S. will also greatly strengthen the international network committed to the sustainability of print media,” Creighton aserts.

About Two Sides
Two Sides is a non‐profit organization which began in Europe in 2008, instigated by the UK National Association of Paper Merchants, NAPM, to promote the responsible production and use of print and paper. Two Sides is now present in 12 countries with links to similar projects in Australia and Japan. The European campaign has been highly successful and now has over 1,000 members covering the entire Graphic Communication Value Chain, including major pulp and paper producers, paper distribution, ink and chemical manufacturers, printing, printing equipment and finishing, mail and publishing.

The common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.

About NPTA Alliance
NPTA Alliance (formerly the National Paper Trade Association, Inc.), founded in 1903, is the association for the $60 plus billion paper and packaging distribution industries. The mission of NPTA is to actively support the success of its members through the delivery of networking, education, industry data, research and advocacy, which focuses on the health of the distribution channel.

Source: NPTA Alliance.


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