Two Sides U.S. Seeks to Tell Real Environmental Story of Print and Paper
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One of the successes of Two Sides in Europe has been its campaign to challenge misleading messaging related to the environmental benefits of electronic billing. Research carried out prior to the U.K. campaign launch revealed that 43 percent of the major banks, 70 percent of telecoms and 30 percent of utilities were using misleading environmental statements to support their marketing messages, thereby conflicting with current advertising regulations which are in place in most countries.
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