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Two Sides U.S. Seeks to Tell Real Environmental Story of Print and Paper

June 15, 2011
CHICAGO—June 15, 2011—Two Sides will now be starting up in the United States with support from the NPTA Alliance and its member companies.

NPTA Alliance CEO Kevin Gammonley states, “We are very pleased that the paper merchant community has taken a pro‐active stance to support Two Sides. In our first phase of fundraising, we have received commitments from over 30 paper distributors who have decided to become early adopters of Two Sides in the U.S. The initiative can now establish a U.S. office and governance structure while defining its priorities to promote the sustainability of paper and print in the U.S. market.”

One of the successes of Two Sides in Europe has been its campaign to challenge misleading messaging related to the environmental benefits of electronic billing. Research carried out prior to the U.K. campaign launch revealed that 43 percent of the major banks, 70 percent of telecoms and 30 percent of utilities were using misleading environmental statements to support their marketing messages, thereby conflicting with current advertising regulations which are in place in most countries.

Martyn Eustace, Founder of Two Sides and U.K. Director, notes, “In 2010, Two Sides launched a campaign to target companies who claim that switching to online communication is better for the environment without verifiable supporting evidence. As a result, Two Sides has so far convinced 27 out of 33 major corporations to change their environmental claims or use wording that doesn’t include misleading or incorrect statements related to e‐billing. Every day we see misinformation but there is now a growing confidence that our industry has a good case to argue and a great record on sustainability.”

The second phase of fundraising of Two Sides U.S. will target paper producers and other U.S. companies in the print media value chain. Phase 2 will end June 30, 2011 and all early adopters of Two Sides U.S. will be announced later this summer.

Phil Riebel of Two Sides U.S. adds, “This is an exciting time and support has been fantastic. We are building on the success of Two Sides in Europe and we will be tailoring the campaign to the U.S. paper and print media market to ensure people understand that the responsible use of print and paper is a sustainable and effective way of communicating.

“A number of major pulp and paper producers and a large U.S. brand name retailer have already joined the distributors in phase 2. We are now sending out the message that we need strong support from the entire print and paper media supply chain to make Two Sides U.S. an effective organization that can produce results,” Riebel says.


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