Two Sides Redesigns Website to Celebrate Its Five-year Anniversary

LONDON and CHICAGO—May 16, 2014—Bold, bright, and easy-to-navigate, the newly redesigned Two Sides Website makes it easy for site visitors to find the information they need. The new site is now live in North America ( or and for the United Kingdom ( Other countries are moving to the new site over the following weeks.

The redesign celebrates the site’s five-year anniversary since it was first launched as a way to share important information about the sustainability of the Graphic Communications Industry.

“Two Sides has experienced a tremendous amount of growth over the past five years—both in the number of visitors to the Website, and in the amount of information and the scope of the resources available on the site,” commented Martyn Eustace, founder of Two Sides and director of Two Sides UK. “The redesign de-clutters our home page, making those resources easier to find and share, and giving site visitors a better overall experience. It’s important to our member companies that we showcase our efforts in support of our mission, and this Website does that.”

The new site has a fresh, pictorial design that is simple to navigate and has a professional and welcoming look. Other improvements include:

  • Better organization: The most-visited pages now enjoy the most prominence, and are easily accessed.
  • Improved navigation: A seamless, user-friendly layout reduces the number of decisions that viewers need to make while navigating content.
  • Less clutter: The homepage has been simplified to help new visitors learn and explore.
  • More visual content: Graphics reinforce user engagement and interactivity.
  • Social media integration: Sharing tools help Two Sides reach a wider audience.
  • Robust platform: A more responsive Website system is fluid and mobile/tablet friendly.
  • Homepage banners: These will help Two Sides showcase specific campaigns, events, and achievements.
  • New Membership application: Simple to comprehend and use.

The most prominent feature on the revamped home page is a clickable banner that scrolls through the site’s most-visited content areas. Visitors can easily find Myths and Facts, Latest News, Questions and Answers, The Two Sides Vision, Anti-Greenwash Campaign, No Wonder You Love Paper, Becoming a Member, and “Print and Paper Have a Great Environmental Story to Tell.”

Two Sides will be rolling out the new Website in 13 different countries, with language-specific content to engage visitors around the world. “Information sharing is a keystone of our mission,” said Eustace. “There was no better way to celebrate five years of growth than to make our information resources even easier to find, share, and explore.”

About Two Sides

Two Sides is a global initiative by companies from the Graphic Communications Industry including Forestry, Pulp, Paper, Inks and Chemicals, Prepress, Press, Finishing, Publishing, Printing, Envelopes and Postal Operators. Our common goal is to promote the sustainability of the Graphic Communications Industry and dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communications medium.

Source: Two Sides.