Two Sides Announces Eco-graphic Challenge WinnerSeptember 17, 2013
"Two Sides reached out to the country’s most creative talent to help us promote the sustainability of print and paper in a way that’s fun and easy to understand, and Lynette certainly delivered," said Two Sides US President Phil Riebel. "She created an ‘eco-graphic’ that helps correct common misperceptions about the sustainability of printed communications, like the ones perpetuated by misleading environmental marketing claims that urge people to go paperless to protect the environment. We couldn’t be more thrilled with her work."
Lynette Maymi commented: "I've always had an obsession with paper so it was exciting to be able to illustrate the positive environmental practices of the paper industry. As a new mom, environmental responsibility is an important subject to me. And helping people, especially students, receive accurate information is equally important. I am quite honored to have my design chosen by Two Sides to represent the facts and help bust some myths!"
A PDF version of the Eco-graphic can be downloaded from the Two Sides US Website by clicking here.
Two other designers received honorable mentions: Taylor Pederson of Chanhassen, MN; and Lisa Marek Olson of Inver Grove Heights, MN.
Support for the Eco-graphic Challenge was provided by the following Two Sides US members: Boise Inc., Domtar Corp., Lindenmeyr Munroe, PrintMediaCentr, Unisource Worldwide, UPM and Western States Envelope & Label.
About Two Sides
Two Sides is an initiative by companies from the Graphic Communication Value Chain including forestry, pulp, paper, inks and chemicals, prepress, press, finishing, publishing, printing, envelopes and postal operators. Membership spans Europe, the United States, Australia and South Africa. Our common goal is to promote the sustainability of the Graphic Communications Value Chain and dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communications medium.
Source: Two Sides.