Two Examples of Marketing with LED Lights: Solution of the Week Video

Pentair LED Folder

The Motorola print ad uses LED technology to engage readers.

Last week Structural Graphics showed how lights were used in an invitation to stand out and really make an impact. Today, it features two examples of marketing with LEDs: a mailer to introduce the first automatic pool cleaner ever to include LED lights; and an LED print ad from Wired magazine that was used to invite readers to “customize their Motorola phones.”

This piece for Pentair Aquatic Systems, the global leading manufacturer of swimming pool, spa and aquatic equipment, contains more than meets the eye. Upon first glance, it’s a simple informational folder, but when the piece is opened, the highlighted product, the Kreepy Krauly Racer Pressure-side Pool Cleaner, is illuminated. The Racer cleaner is the first automatic pool cleaner to feature LED lights.

Click on the YouTube video below to see the Pentair Aquatic Systems mailer in action:

In January’s issue of Wired magazine, Motorola featured an engaging print ad that allowed select readers to “customize” the back of a Moto X with bright LEDs illuminating the phone in 11 different colors. A trio of LEDs, a slab of plexiglass, four batteries and an array of buttons, made up this interactive ad.

Click on the YouTube video below to view the Motorola print ad that uses LED technology:

About Structural Graphics
Structural Graphics introduced the world to dimensional print marketing in 1976 and has been leading the charge ever since. And as the world changes, our capabilities and service offerings continue to evolve.

For over three decades, we’ve helped market many of the most influential brands. And we’ve done this by delivering attention-getting solutions that stop people in their tracks.

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