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Tukaiz Launches Backstage Online Marketing Management System

February 3, 2010
FRANKLIN PARK, IL—February 3, 2010—Tukaiz, a leading provider of results-driven marketing communications services, today announced the launch of Backstage by Tukaiz, a proprietary online marketing management system and production process that offers a streamlined, cost effective way to produce more effective marketing materials. A convenient online system, Backstage provides the functionality needed to allow marketing and business users to order and create variable or static materials with highly customized messaging for a specific initiative or audience and have them printed and shipped within 48 hours.

Backstage is the perfect solution for creating such customized materials as it goes beyond basic Web-to-print capabilities. Now enterprises can produce a host of POP/POS materials developed for local markets and franchises from approved creative or customized materials for distributors, sales forces, and corporate chains across the world that can be strictly controlled with respect to brand and legal issues. The online ordering system and production process is also perfect for any direct mail campaign since materials can be created with variable messages and image personalization technology and then printed, finished and mailed right from the Tukaiz facility.

Additionally, the software supports the analysis of a company’s marketing efforts with robust reporting and administration capabilities allowing the luxury of instant market research from each campaign to best determine the direction of future campaigns. Flexible and scalable, Backstage can be customized to meet business user’s marketing and budget requirements.

“Providing marketers closest to the customer the ability to customize messages and materials with the assurance they won't compromise the integrity of the brand in the process is a huge advantage for companies that want to incorporate targeted messages in their marketing materials that vary from region to region,” said Dan Defino, vice president and managing director of Tukaiz. “We are very excited about the benefits this technology is bringing to our customers. Backstage is an end-to-end solution that saves time and money with the ability to have customized materials created, printed, finished, and fulfilled within 48 hours from a single site facility.”

Virtual inventory and fulfillment capability is another great convenience that Backstage delivers. Most marketers are purchasing smaller volumes of printed materials to avoid the expense of warehousing them. Backstage makes it possible to print personalized, comprehensive marketing materials on a variety of substrates that can be targeted to smaller, carefully selected audiences, which ultimately means less inventory and less waste.
 

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