Tukaiz Installs Four HP Indigo Presses to Meet Growing Demand for VDP and Specialty Applications
October 2006
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CHICAGO—Oct. 15, 2006—HP today announced that Tukaiz is completing its three-month installation of four new HP Indigo presses, enabling the firm to handle its customers’ rapidly increasing demand for digitally printed applications. Joining the Franklin Park, Ill.-based company’s two existing HP Indigo press 3050s are HP Indigo presses s2000, three HP Indigo press 5000s, as well as the new HP Indigo Production Manager digital front end. These additions create a large-scale digital printing operation projected to produce eight- to 12-million impressions per month.
The new investments are part of a progressive strategy to fully leverage variable-data printing (VDP) and other digital printing advantages while making the 43-year-old firm a leader in multimedia communications. Tukaiz, which was founded as a prepress provider, focuses on imaging excellence in numerous media and services, including interactive and video, as well as specialty and commercial printing. The company also offers large-format printing, and operates three HP Designjet printers. Additional services Tukaiz offers include solvent based large format printing, digital photography, prepress and color retouching and softproofing.
“Tukaiz is certainly a company that ‘gets it’ in terms of understanding, implementing, and selling the new marketing potential possible with digital technology,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “The latest press installations for this longtime and valued HP Indigo customer are clear indications of the firm’s forward momentum in meeting customers’ evolving needs.”
To leverage its newly expanded HP Indigo printing operation, Tukaiz is seizing opportunities in a digital printing specialization that has become one its fastest-growing business opportunities. “Digital printing is truly a value, not a commodity,” said Frank Defino Sr., founder, chairman and CEO, Tukaiz. “We’re seeing double-digit growth in our digital printing programs with HP Indigo. And, with our web-to-print capabilities and personalization offerings, an increasing amount of our digital printing work is variable-data.”
Showing the power of personalization in self-promotion
Tukaiz, which became the first Midwestern firm to own more than one Indigo press in 1993, also conducts an ongoing self-promotional campaign showcasing the power and potential of one-to-one marketing. Each month, the company mails personalized marketing pieces to clients and prospects exhibiting not only what can be done in digital printing, but also touting the full range of the firm’s multimedia capabilities.
“We firmly believe in showing the marketplace what can be done with digital,” said Frank Defino Jr., Tukaiz’ vice president and partner. “It helps build our brand and our market position.”
The new investments are part of a progressive strategy to fully leverage variable-data printing (VDP) and other digital printing advantages while making the 43-year-old firm a leader in multimedia communications. Tukaiz, which was founded as a prepress provider, focuses on imaging excellence in numerous media and services, including interactive and video, as well as specialty and commercial printing. The company also offers large-format printing, and operates three HP Designjet printers. Additional services Tukaiz offers include solvent based large format printing, digital photography, prepress and color retouching and softproofing.
“Tukaiz is certainly a company that ‘gets it’ in terms of understanding, implementing, and selling the new marketing potential possible with digital technology,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “The latest press installations for this longtime and valued HP Indigo customer are clear indications of the firm’s forward momentum in meeting customers’ evolving needs.”
To leverage its newly expanded HP Indigo printing operation, Tukaiz is seizing opportunities in a digital printing specialization that has become one its fastest-growing business opportunities. “Digital printing is truly a value, not a commodity,” said Frank Defino Sr., founder, chairman and CEO, Tukaiz. “We’re seeing double-digit growth in our digital printing programs with HP Indigo. And, with our web-to-print capabilities and personalization offerings, an increasing amount of our digital printing work is variable-data.”
Showing the power of personalization in self-promotion
Tukaiz, which became the first Midwestern firm to own more than one Indigo press in 1993, also conducts an ongoing self-promotional campaign showcasing the power and potential of one-to-one marketing. Each month, the company mails personalized marketing pieces to clients and prospects exhibiting not only what can be done in digital printing, but also touting the full range of the firm’s multimedia capabilities.
“We firmly believe in showing the marketplace what can be done with digital,” said Frank Defino Jr., Tukaiz’ vice president and partner. “It helps build our brand and our market position.”
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