Gate with Mirrored Inverted V-Format Pop-Up: 60-second Fold of the Week (Video)
This week's selection is truly original. It's an admissions piece for the University of Toronto Scarborough, designed by their in-house marketing team. The piece is meant to convert admitted students to enrolled students, and we think they're making a compelling statement!
The brochure opens to a gate fold that has two mirrored V-format pop-ups. There's an inverted section of each pop-up that provides motion when the piece opens and also a fun reveal in the center. The piece ultimately opens up to reveal a large poster spread on the interior.
Exquisitely printed by RR Donnelley and finished by Specialties Graphic Finishers of Toronto, this brochure is a real standout!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
- Companies:
- RR Donnelley
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
